It’s all in the hands.

September 14, 2008 at 7:26 pm (Uncategorized)


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This is using the hand as the element to convey the meaning that everything we touch had bacteria and dirt living on them .What makes an ad successful is the fact that it is getting a point across and draws your attention to a product or even a point of view. Color is used mostly to bring your eye towards the objects that are hidden in the hand so you can understand what objects they are pointing out that can be a hazard to your health. When it comes to the information it flows very well, because this makes me want to use sanitizer for my hands when I think about all the objects I touch every day. I am very visually led through this picture, because I look at the bottle then my eyes circle around the hand and into the colorful objects hidden within and go back down. This ad really gets my attention in many ways.

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